Iro Tea / Founder & brewer

Iro Tea.

I’m the founder and brewer behind Iro Tea. We serve tea at markets and private events in San Diego.

Photography & editing · Visual identity, menus & packaging · Web design & development

Strawberry matcha and other layered Iro Tea drinks, photographed by Larry Lee — Strawberry matcha lineup · Photograph by Larry LeeSan Diego, California

Photography

Product photographs and moments from preparation and service at the markets. Photography and editing by me, except where noted.

Customers in warm evening light at the Iro Tea market booth — At the market01 / 06

A blue spirulina and coconut drink in an Iro Tea cup against a dark studio background — Coconut blue spirulina02 / 06

Steam rising as dark oolong tea is poured over ice into an Iro Tea cup — Dark oolongCaptured by a friend; camera settings and post-production editing by Larry Lee.03 / 06

A close view of black sesame foam and hojicha powder on an iced latte — Black sesame hojicha04 / 06

Loose tea leaves falling into a ceramic kyusu — Jasmine green05 / 06

Preparing matcha at the Iro Tea booth in low evening sunlight — Late service06 / 06

View the full Iro Tea gallery

Iro Tea / Visual identity

Identity & web design

I designed Iro Tea’s visual identity, menus, and packaging, carrying the same visual language from the cups and market stand to the website.

I also designed and developed the website that presents this work, bringing the research archive together with our menu, shop, and market information.

Explore the website

Research & practice

Tasting & brewing

I select teas through blind-coded tastings and a sensory rubric. Separate brewing trials explore water profiles, temperature, and preparation. Iro Tea’s published reports share the methods and their limitations.

Read the blind survey of eleven matcha specimens

Markets &
private events

Find current offerings and event information on the Iro Tea website.

Explore Iro Tea Contact Iro Tea